Email Marketing Demystified

By Matthew Paulson

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While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. If it’s done right, email marketing can engage customers and lead to huge success for a business. Additionally, many companies like Epsilon now provide data-driven, personalized email marketing for businesses to ensure that it’s done in a way that will attract and engage customers, as well as provide only the highest quality messages. With the individually driven content that email marketing provides, it would be a mistake to neglect such a clever way of building your business. In Email Marketing Demystified, digital marketing expert Matthew Paulson explains what is lead generation, reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. If you’re looking for different software packages that enable you to do this, you can click here and have a look at the pricing quotes and see what services they have to offer.

Inside the book, you’ll learn how to:

Build a massive mailing list using 15 different proven list building techniques.

Write compelling copy that engages your readers and drives them to take action.

Optimize every step of your email marketing funnel to skyrocket your sales with the help of marketing funnel template plans.

Grow a highly-engaged and hungry fan-base that will devour your content.

Create six new revenue streams for your business using email marketing.

Keep your messages out of the spam folder by following our best practices.

Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Author Matthew Paulson

Matthew Paulson is a serial entrepreneur if there ever was one. His largest business, (formerly Analyst Ratings Network), publishes a financial newsletter to more than 250,000 investors on a daily basis. He is also a partner at GoGo Photo Contest (, a company that helps animal welfare groups raise money through donate-to-vote photo contest fundraisers, and USGolfTV (, which is a digital publishing company that produces a regionally syndicated television show and other content for the golf industry.

Matthew holds a B.S. in Computer Science and a M.S. in Information Systems from Dakota State University. He also holds an M.A. in Christian Leadership from Sioux Falls Seminary.

Matthew’s first book, 40 Rules for Internet Business Success, shared the principles and strategies that he’s used to build a seven figure Internet business (and multiple six figure businesses) from scratch. Matthew’s second book, Email Marketing Demystified, provides a step-by-step guide for any entrepreneur to implement email marketing in their business.

Matthew resides in Sioux Falls, South Dakota, where he lives with his wonderful wife Karine and his adorable son, Micah.

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